Advice is everywhere. Blogs, trainers, magazines, friends, stores… some consistent, some tailored, some perhaps the worst you’ll ever hear. The one thing I constantly hear that I couldn’t agree with more is that your shoes are the most important part of your success. I learned the hard way.
Three years ago, my bestie Adam and I decided to run the first ever Reno 10 Miler. And when I say “decided,” what I really mean is that three days before the event, we probably had too many glasses of wine and said “Hey, it’s only 10 miles!” Only…
Being the -frugal- person that I can sometimes be, I was currently training in a pair of black and pink Nikes that came from the running section at the Nike Outlet Store. Those count, right? By mile five, I could feel blisters at every curve of my foot and the mad desire to just give up. What the hell did I get myself into? I did make it to the finish line but not without putting out my hands and saying, “I’ll take that advice now.”
I made the trek to Reno Running Company and instantly made a connection with the team. After being fitted for some sweet Saucony’s, I was in heaven. It was like running on pillows. It was almost instantaneous that I realized running didn’t have to be painful. Running on hypothetical pillows was worth the three digit expense. By the way, I don’t think I’ve spent more than $50 on a pair of heels or other girly foot covering in my life.
Those Saucony’s took me through my first half marathon with power and stride. On my next trip to Reno Running Company, I graduated to a lesser-known brand in Mizuno and have bought nothing else since. Protecting your feet – and in turn, the rest of your body – has to be one of the most important lessons I’ve ever learned as a runner. I’m no preacher, but praisith those who made protective feathers for my feet.
Getting fitted is actually pretty fun, too. I try to support local as much as possible, so RRC is definitely my store of choice. The process is simple – what will your shoes be for? Compare your feet to Godzilla’s (at least in my size 11 case). Let’s test your running style. Here’s a few options. Run around the block. Will that be cash or Visa?
To note, I ran the Reno 10 Miler again this year, and because I didn’t have to limp-run-walk-die-limp-run-walk for over half the course, I beat that first year time by 15 minutes.